Foodbuzz and Magnum Ice Cream mailed me a coupon to sample their ice cream bars which are rolling out for the first time this month in the US.  On the same day I received the coupon, I stopped at the store and added a box of them to the cart.  I selected Magnum's Double Chocolate bars - creamy chocolate ice cream enrobed in a rich chocolatey sauce and thick Belgian milk chocolate.

Later that night, after a healthy salad for dinner, I whipped out one of the ice cream bars (one of three in the package).  I took a few photos and then bit in.  It wasn't until I was three bites in that I was getting all three delicious layers in the same bite.  Heavenly.  Very rich, but heavenly.  It reminded me of The Cheesecake Factory's Godiva Chocolate Cheesecake - so rich you could share, but so good, you really don't want to. 

I really liked it and think for the quality and taste that they are worth the retail price ($4.99 at my local grocery store). 

Other varieties they offer are:

Magnum Classic - Silky vanilla bean ice cream dipped in a thick layer of Belgian milk chocolate
Magnum Almond - Silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy almonds
Magnum Double Caramel - Silky vanilla bean ice cream enrobed in a luscious chocolatey coating, rich caramel sauce and thick Belgian milk chocolate
Magnum White - Silky vanilla bean ice cream dipped in a thick layer of Belgian white chocolate
Magnum Dark - Silky vanilla bean ice cream dipped in 60% cacao Belgian dark chocolate

Check out their website for more information.